Photo Break – The White Car Eco-Initiative in Amsterdam

The White Car — an Amsterdam initiative from the 1960s through late 1970s designed to lessen traffic congestion by reducing the number of private cars in the city centre. According to the write up at the Amsterdam Historisch Museum, this was a “playful yet serious response to this problem.”

Members of the White Car Association could rent one of the cars at stations which were scattered throughout the city.

This 1960s version of a ‘car’ may not be particularly attractive, but it is very similar to the ‘green car memberships’ which exist in many larger cities around the world today. Funny little thing — isn’t it?

The White Car: a 1960s Amsterdam Eco-initiative

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