Tag Archives: 1960s

Photo Of The Day From France: 1960s Advertising Art

Here’s a blast from the past with some vintage advertising.

For those of you of a certain age (ahem!), do you remember those tiny transistor radios that we used to take to the beach or the pool?

This charming old Coca Cola advertisement is on the window of a now-closed cafe at Utah Beach, one of the sites of the D-Day landings in Normandy, France. The Utah Beach Museum is across the street from the out-of-business cafe and apparently both of them originally opened in the 1960s.

I just couldn’t miss the opportunity to have a flashback moment.


Vintage Coca Cola advertising in the window of a now-closed French cafe


©Deborah Harmes and ©A Wanderful Life
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Photo Break – The White Car Eco-Initiative in Amsterdam

The White Car — an Amsterdam initiative from the 1960s through late 1970s designed to lessen traffic congestion by reducing the number of private cars in the city centre. According to the write up at the Amsterdam Historisch Museum, this was a “playful yet serious response to this problem.”

Members of the White Car Association could rent one of the cars at stations which were scattered throughout the city.

This 1960s version of a ‘car’ may not be particularly attractive, but it is very similar to the ‘green car memberships’ which exist in many larger cities around the world today. Funny little thing — isn’t it?

The White Car: a 1960s Amsterdam Eco-initiative

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