Whilst driving north from the Pyrenees to Normandy over a several day period, we stopped one afternoon at an Intermarche grocery store to pick up picnic supplies for one of our cheerful and healthy lunches and I saw these signs on the covered parking area for bicycles and motorscooters. I didn’t know what the words meant at the time, but when I took a few minutes and did a Google translate of them a few days later, I discovered that Les Mousquetaires meant The Musketeers.
A bit of research answered that question — and don’t we just love the internet for speedy answers! The Intermarche grocery chain is one of several companies owned by a retail marketing conglomerate called Les Mousquetaires.
Ah well — marketing — plain and simple — using the romantic imagery of heroic figures as the name of a retail umbrella corporation.
C’est la vie!
©Deborah Harmes and ©A Wanderful Life
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07/06/2011 at 2:31 PM Comments (0)